Recently, the term “Landing Page” has become more and more widespread. And for good reason.

It’s no secret that search engines are constantly improving their search algorithms. Their task is to reduce the influence of artificial methods of website promotion on search results. Search engines are not interested in the SEO companies receiving income from website promotion. On the contrary, it is more profitable for them that the site owners use their contextual advertising.

Therefore, after the implementation of Google algorithms Panda, Penguin, Hummingbird, many traditional technologies for site promotion no longer work as well as before, or do not work at all. In particular, this applies to such popular methods of raising a site in the ranking as buying links or registering in directories. Not so long ago, Yandex announced a change in its search ranking algorithms and the refusal to take into account purchased links.

Recently, the term “landing page” has become more and more widespread. And for good reason.

It’s no secret that search engines are constantly improving their search algorithms. Their task is to reduce the influence of artificial methods of website promotion on search results. Search engines are not interested in the SEO companies receiving income from website promotion. On the contrary, it is more profitable for them that the site owners use their contextual advertising.

Therefore, after the implementation of Google algorithms Panda, Penguin, Hummingbird, many traditional technologies for site promotion no longer work as well as before, or do not work at all. In particular, this applies to such popular methods of raising a site in the ranking as buying links or registering in directories. Not so long ago, Yandex announced a change in its search ranking algorithms and the refusal to take into account purchased links.

What is Landing Page?

The term “landing” comes from Landing Page – a landing page. Typically, a landing page is a one-page site tailored for specific content. In fact, a landing page can contain as many pages as you want – the main condition is content homogeneity. This means that the entire site should be dedicated to one group of products, or one service.

For example, if we have an online store that sells TVs, refrigerators and computers, you need to promote it in three different directions at once. At the same time, the search engine will almost certainly give your site after those sites that offer only refrigerators, only TVs, or only computers, because it will consider them more relevant and more useful to visitors.

Then we can create three separate sites, on each of which the content will be homogeneous. One for refrigerators, one for televisions, and one for computers. Moreover, each of them can link to the main site and raise it in the SERP. By narrowing the semantic core of each individual site, we dramatically increase its position in the search results.

As a result, the likelihood of getting into the top ten of search results increases in proportion to the number of landing pages. Moreover, since each landing page has its own domain, you can take several positions on the search engine page at once and push out competitors.