Landing Page – is a one-page site that vividly and dynamically presents information about a single product or service.
The main task of the landing page is to induce the visitor to perform some actions here and now – order a product or service, call the company’s office, subscribe to a service or download an application.
The main advantage of a landing page is a high concentration of keywords, which results in fast promotion and good indexing of the site.
It also makes sense to use the landing page for the active promotion of a new product or service as an addition to the main site in order to increase conversion.
This method of landing page promotion is very effective: on the one hand, search engines accept simple sites well, all content of which is focused on a specific topic, and on the other hand, site visitors can focus on the available information and make a decision quickly.
As a rule, landing pages use a responsive layout and various dynamic elements that attract attention: sliders, photo galleries, animated icons, sliding images, etc.
Landing page structure
As a rule, landing pages have a fairly typical structure, suggesting the presence of the following main blocks:
- Site header with page navigation, contacts and a Callback button
- Visual (slideshow, parallax) at the top of the site
- Call to action
- Order button / registration form
- Advantages block
- Description of goods / services
- Feedback
In some cases, additional blocks can be used, for example:
- Photo gallery block
- Testimonials
- Countdown timer before the start of sales / promotions
Stages of creating a Landing Page
For most people, creating a website is a new business, but I have been making websites every day for many years.
Therefore, I do not require my clients to fill out briefs, write a technical assignment and try to describe in detail his website that does not yet exist. It is enough to describe the task in your own words and show a few examples.
Practice shows that it is better to see a live site with your own eyes and try how it reacts to the actions of a visitor, than to fiddle with briefs and design sketches for months while competitors are already getting customers from their sites.
It is much faster and cheaper to simply make a website template, and then, together with the customer, make the necessary adjustments to it.
When creating a landing page, speed is especially important, since it is usually done for a new product or promotion, and if you do not have time to do it in time, the whole undertaking may lose its relevance.
Therefore, I do not puff out my cheeks, and do not try to impress the client with special terms. I just make websites!
This is how it works:
Obtaining initial information (site topic, logo, samples of sites you like) and discussion of the general concept of the landing page
Domain and hosting rent.
No prepayment is required when using my hosting.
In this case, I can fully control the server and ensure the best website load speed and search engine optimization.
Creation of a landing page template with demo content corresponding to the site’s theme and demonstration to the customer
Making the necessary adjustments according to the wishes of the customer and filling out the basic content (logo, banner, photo, video, texts, etc.)
Site approval and full payment. I provide technical support, advice and assistance for the entire duration of the site
How much is a Landing Page
The basic Landing Page configuration costs $199.99 and includes:
- Help and advice
- Flexible design and block layout
- Contact Form
- Mail Setup
- SEO Optimization
- Lifetime free support
If necessary, the functionality of the landing page can be expanded in accordance with the wishes of the customer:
- Fast WordPress hosting
- Layout pattern of the customer
- Social Media integration
- Copywriting, preparation of texts for the site
- Content animation effects
- Setting up Google Analytics etc.